Web Seminar

Kickstarting the long-term care conversation with clients

Past event date: July 15, 2025 Available on-demand 60 Minutes

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Long-term care is in the spotlight—are you ready to talk about it?

Legislative changes, shifting demographics, and economic pressures have propelled long-term care (LTC) into focus—and its momentum is only growing. Since 2020, LTC has been the fastest-growing voluntary benefit.* Savvy brokers are paying attention, but starting the conversation with clients can be a real hurdle.

This webinar offers a practical framework to help you confidently engage clients in meaningful LTC discussions that drive both value and revenue.

In this session, you'll learn:

Why now is the ideal time to start the care conversation
How to structure high-impact discussions with clients
What today's most viable LTC solutions look like in the market

_{*Source: 2024 Wellbeing and Voluntary Benefits Survey. Buck, A Gallagher Company.}